Creation of Google Ads Search & Display campaigns for an industry leader Brazilian construction material supplier.

original state

No conversion tracking. No way of analyzing ROAS. Poorly written ad copies.

actions taken

Creation of new optimized campaigns. Proper conversion tracking set up on the website. CRM integration and implementation of offline conversion tracking in order to adjust bid strategy to maximize purchase value.

results

245 thousand reais invested over the last 2 years. Over, 9000 business opportunities were created at an average of 25 reais per lead.